Founded in 2005 by Tokyo born Takayuki Sawamura, Tasa’ra is a handbag brand represents quality and design. Sawamura was first studied in Los Angeles and then moved to New York for another six years. The interesting way people dressed in the big apple inspired him to pursue fashion seriously, and it was not long before he created his own niche brand of woman’s ready to wear which were available at Macy, Henri Bendel boutiques in Soho and East Village.

With his desire to discover the world, he later crossed the oceans to Vietnam where he was fascinated by the beautiful French crochet, embroidery and lace, and Vietnamese traditional handicrafts. He decided to establish his own handbag collection. Made of fine leather coupled with the French style craftmanship, Tasa’ra is a brand with character and confidence.