Moschino has always stayed true to its Italian roots since its creation in 1983 by Franco Moschino. The drive of the brand is to make fashion fun while still remaining chic, timeless and feminine. Famous for its colourfully innovative and playful designs, the label has grown into an institution and a lifestyle. American designer Jeremy Scott took the helm at Moschino as the creative director. His tongue-in-cheek eccentric designs compliment Moschino's iconic and fun ethos.