Founded in 1974, starting as knitwear specialist,Iceberg is an Italian luxury brand being the first range ever to propose the idea of fashionable sportswear: not simply sportswear, but knit sportswear. This knitwear sportswearproject became a byword for a dynamic fashion-forward vision with a fresh American Pop Art slant.
Iceberg evergreens revisited in a modern and ‘urban’ key offer a sporty look that enjoys toying with myths from the imaginary world of cartoons, embroidery and prints that make every item of clothing a unique piece. This international label has made its way into young hip-hop communities and has tread the boards with the most acclaimed stars like Pamela Anderson, Paris Hilton, Mischa Barton and David Beckham. Iceberg pop is increasingly pop with its unmistakable style.