Ultrachic was established in 2006 by talented artist, Diego Dossola. With his business partner Viola Baragiola, they started Ultrachic in hopes of turning Diego's artistic expression into fashion prowess. Inspired by street styled romanticism mixed with cool, rock and roll chic, Diego creates an iconic modern look that is recognizable anywhere.
Since 2006, Diego has gained a notoriety among the fashion world as a pop-rock designer. His rise has led to him working alongside fashion giants such as Armani, Versace and Dolce and Gabbana. Ultrachic has spread it's iconic style all over the globe. Nowadays, Ultrachic can be found in the trendiest fashion retailers around the world; ranging from Tokyo to Dubai, then back to Italy, Ultrachic is recognized worldwide as a frontrunner in modern fashion.